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Things You Must Know About Indian Media Industry

The Indian media and entertainment industry has seen immense growth over the last few years. The sector is making high growth strides, due to strong demand from consumers. The Indian Media Industry is now at a strong growth phase driven by improving advertising revenues, higher internet use and increased digitalization over the last couple of decades.

Right now, the internet has proven to be the best medium of entertainment for a majority of people. Currently, the Indian advertising sector is known to be the second fastest growing in Asia just after China. Right now, the advertising revenue accounts for approximately 0.38% of the gross domestic product in India.

Market dynamics:

Indian entertainment and advertising media have grown by 18.55% CAGR from 2011 to 2017. Furthermore, it is expected to grow at a CAGR of 13.9% to reach USD 37.55 billion in the next three years. The industry offers employment to around 4 million people in India.

Radio is expected to grow at 16% CAGR till 2021, and digital advertising sector will grow at 30.8% CAGR. The television industry in India is the largest sector and is expected to grow at 14.7% CAGR, while the print media will grow at 7.3% CAGR. India has the highest spending and fastest growing advertising market globally.

Some of the recent investments or developments:

The FDI inflows in I&B sector from 2000 to 2017 stand at $6.86 billion. By 2020, the Indian digital advertising sector is expected to grow at around a CAGR of 32% and reach the Rs 109,000 crores mark. India is one of the major top five markets in the world for media, technology and content.

Going for the government initiatives:

The Indian government is supporting the growth in the current media industry and has launched a number of initiatives like digitizing cable distribution sector for attracting institutional based funds. The government has also increased the present FDI limits from 74% to 100% in DTH satellite and cable operations in order to give a boost to the sector.

The India media sector is currently at a boom stage and is expected to see continued growth over the next few years. A number of students are turning towards the lucrative sector in search of employment opportunities. There has been an increase in demand for BAJMC courses in Delhi.

BAJMC is a noteworthy course these days:

Right now, Bachelor of Journalism and Mass Communication is becoming a booming undergraduate course for those students, willing to change the overall look of journalistic approach. It is a three years course which is designed to make students understand the various means of communication. The course further comprises of external projects where the students will procure exposure to some of the major professional domains like radio, news facilities, televisions and journals.

Multiple jobs opportunities:

Once you get admission in the top 20 BAJMC colleges in India, you can get the right exposure in the sector. Post the completion of the course you can take up various roles in the field of journalisms. Some of the lucrative opportunities available to students are in the below mentioned fields.

  • Sports journalism
  • Science journalism
  • Environment journalism
  • Fashion journalism
  • Film making
  • Advertising or corporate communication
  • Advertising agencies
  • Novels and books
  • Radio stations
  • Photography companies and more

You can further be a part of broadcasting corporations, Radio telecasting companies, Press Information Bureau, websites, and TV channels once you have completed your BAJMC courses!

Here are some the benefits of enrolling in the Bachelors of mass communication and journalism course.

  • The BAJMC course can help candidates to procure theoretical and application based information on multiple areas as related to mass communication and journalism.
  • This course can be the basis for some higher studying options. You can start with bachelor programs and later go for the doctorate and master level programs in mass communication.
  • The BAJMC course helps the candidates to enter into the dynamic media sector. It is a rewarding and exciting sector, which promises growth along with attractive pay packages.
  • Once they bag the best job in the media industry, students have the opportunity to travel, and even make contact with business leaders, industry experts, and more.

Be sure of a steady growth:

No matter how tough the challenges might get, the Indian media and advertising industry are expected to witness a steady growth over the next few years. There has been an increase in demand for admission in top BAJMC colleges in Delhi NCR. Among so many colleges, Lingaya’s LLDIMS is a reputed and trustworthy IP university college, located in South Delhi which offers a comprehensive BAJMC course. By doing a course from the leading IP University College, students will be able to get a head-start in their career!

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Affiliated to GGSIP University and Govt. of NCT of Delhi NAAC Accredited “A Grade Institute | Category A College as per JAC by GGSIP University & Higher Education Department

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